The Client’s Need
Advanced Air and Heat has always been a marketing-centric company. While having a firm grasp of their traditional marketing vehicles, they noticed that their digital strategy needed an overhaul. The company was relying solely on PPC (Pay-Per-Click) as the digital medium to acquire new customers.
A multi-channeled digital strategy was implemented, focusing on quicker access to company contact information online.
Our plan was to make the website responsive first to be viewable on any digital device, then keyword research and site optimization became the focus. An ongoing task program was implemented to attain top search engine rankings on both local and organic. While this channel doesn’t typically drive direct traffic for a service company, social media was also included as an integral part of the strategy.
Within the first year of implementation, Advanced Air and Heat set new sales records and increased overall profits. Advanced maintains a strong digital presence by adapting to shifts in social media and search engine trends.
Advanced Air and Heat