E-MAIL IS THE DIRECT MAIL OF YESTERDAY. WE ARE EXPERTS AT LIST DEVELOPMENT, TARGETING AND SEGMENTING, CREATIVE DEVELOPMENT, AND EXECUTION. WE PROVIDE COST EFFECTIVE SOLUTIONS FOR EMAIL MARKETING.
In the wake of the social media boom of this age, email marketing is the experienced, ancestor of marketing strategy. But as younger generations consider email passé and primarily spend their online interactions on their social media, is it still important to use email marketing?
We argue yes. Email marketing may be old school but it’s still as relevant as ever. According to the email marketing giant iContact, 92% of businesses use email marketing to share information about their company. Although more people are engaged in social media, the increased use doesn’t detract from email prevalence.
So what is email marketing?
Email marketing is the process of sending out marketing messages directly to a potential (or existing) customer’s inbox. Basically, another point of contact for your business to engage with customers.
However, it’s not just limited to current or potential customers. Many marketers use email newsletters to keep suppliers, stakeholders, and employees informed of important changes & developments. It’s a simple & effective way of communicating with the masses, quickly.
Getting it right!
Like any form of marketing, email marketing needs to have a purposeful message and target a specific group. Blue Island Digital’s marketing experts develop categories of your customer base to direct email campaigns. We tailor email topics to your various customer lists. Some customers will need a reminder of service, some a complimentary thank-you for being a loyal customer, sometimes all your customers will find an email campaign relevant. We catalog your customers so the right information is sent to them and no one feels spammed by your emails.
Beyond categorizing your customer base, we also monitor and track each email campaign’s effectiveness. Blue Island Digital reports on customers who viewed the emails and who reacted to them, then we use this information to alter future campaigns. Email marketing changes with your customer base, so we stay on top of those trends.
Contrary to popular opinion, the purpose doesn’t always have to be directed at sales. In fact, it’s better if the message is varied and interesting – consider company news, facts about the industry, keeping your clients informed about legislation that may affect them, etc.
Worried about spamming? We aren’t.
An integral part of Blue Island Digital’s email marketing is the subscription process. We ensure your customers ‘opt-in’ to receiving emails from you, so they never feel harassed by random emails from your company. We also personalize marketing information with names and other customer details to increase engagement and responses.
Spamming is not the name of this game. Sending too many emails is annoying and detracts from subscribers. The messages we produce are consistent with your company values and represent your brand in a positive way. Well-written and visually impressive content is at the foundation of Blue Island Digital’s email marketing campaigns
We don’t come across as needy to your customers by making your company as interesting in an email as you are in-person.
When should you start your email marketing?
There’s no time like the present. All companies have something they would like to say to their customers today, and email marketing is the perfect platform to do so.