The Client’s Need
The marketing director for Everglades Boats sought our services to design 12 full-page ads to run in major boating publications nationwide
We established three focal points for the campaign: the lifestyle, the pioneering owner, and the pride factor.
After designing the concepts, we generated an overall theme and number of ads for each concept. Success was evident after the completion of all 12 ads when Everglades Boats asked us to go one step further and make 3×6 poster copies of the ads for display at their annual “Dealers Meeting”