The Client’s Need
The Kids Pantry is a local charity, part of its larger parent organization, Pay It Forward, Inc. The founders needed to raise awareness about their initiative to tackle child hunger all over America. They launched efforts on the ground in Orlando, Fl and sought Blue Island Digital’s expertise in reaching donors across all digital touchpoints from TV to PPC.
Blue Island Digital got to work on developing a fully responsive website to establish a digital presence on search engines and streamline the donation process. Strategists worked quickly to insert the Kids Pantry effort in local and national volunteer programs, like serve.gov
. Blue Island Digital also focused on tying the Kids Pantry website and social media to national broadcast television. A set of :30 second and one minute commercials were shot and edited and distributed to the largest cable and broadcast TV networks, coordinated by Blue Island’s strategy team and sister company Florida Film & Tape
. Finally, these digital components were combined and throttled through the nation once Blue Island Digital successfully obtained a $120,000 PPC grant from Google.
Blue Island Digital maintains a strong digital presence on TV and online for Kids Pantry and the Pay It Forward, Inc. initiative with regular website maintenance and relevant social media campaigns.