The Client’s Need
Poke Sauce needed a marketing strategy to rouse interest in their exclusive Hawaiian marinade. Their only digital asset initially was a dated website that wasn’t producing the attention nor interest needed to fully launch their sauce to the masses.
Industry and demographical analyses were conducted first to determine not only their audience but also competitors in Poke Sauce’s niche market. With this information, a strategy was developed to specifically engage the target audience per digital channel.
SEO, social media, email marketing, a responsive website design, and industry specific channels made up the scope of the project. The results were substantial: top search engine placement for several keywords, increased social media followers, and a huge increase of new website visitors.
New Smyrna Beach, FL