The Client’s Need

The Salty Mermaid Oceanfront Hotel is a brand new hotel on New Smyrna Beach. Owners, John & Lisa, had a real challenge making themselves known in the tight-knit historic community surrounding Flagler Avenue. The Salty Mermaid Hotel needed to establish a brand identity and gain a digital presence. With due diligence, the owners met with Blue Island Digital to talk digital strategy and develop a full marketing campaign to assert the Salty Mermaid Oceanfront Hotel as a forerunner among Florida’s luxury hotels.

The Solution

First, Blue Island Digital verified the Salty Mermaid Oceanfront Hotel with all local and global directories to establish credibility in the market. Blue Island’s development team designed and programmed a secure, fully-responsive website to manage bookings and present an engaging user experience. The final piece was an ongoing digital strategy: a relevant social media campaign, regular blogging, seasonal promotions, and website design updates.


With monthly website maintenance and search engine optimization strategy, the Salty Mermaid Oceanfront Hotel maintains a stronghold among the region’s luxury hotels.


Salty Mermaid Oceanfront Hotel


New Smyrna Beach, FL

Related Projects