The Client’s Need
Starfish Cottage is a small-scale condominium development that sought to establish a digital presence without engaging in an on-going digital strategy. The owner approached Blue Island Digital wanting to feature only one condo for rent online. They needed a responsive website with basic features that gained attention in the community and continuously updated as renters moved out.
Initially, this looked like an impossible mission to accomplish. With most companies, an ongoing digital strategy is necessary to grow their market share. We molded our marketing strategies to fit this smaller-scale project by constructing a sit-and-forget model that met Starfish Cottage’s requests.
Once the plan took hold, occupancy rate increased and now maintains a prevalent presence in the condo community.
New Smyrna Beach, FL