In today’s digital world, content creation – specifically blogging – has proven to be an essential marketing tool. Contrary to former popular opinion, a vast network of people read blogs daily, subsequently leading to a majority of businesses to post them. Blue Island Digital’s content creators write copy relevant to our clients’ audiences which gives them a competitive edge in their markets.
Regardless of the industry – whether you’re running a bakeshop, law firm, or technology start-up – creating content should be a top goal in order to increase more inbound traffic to your website and to become a trusted advisor in your community. Blue Island Digital are the experts in content creation. We conduct thorough industry research to become experts in your brand so the content we produce for you is relevant to your business. We tailor content to effectively contribute to your SEO and puts your website at the top of search rankings.
Blue Island Digital posts educational and enticing content to your site and makes your company a thought leader for your community. Our expertise in producing educational digital content establishes trust between you and your customers. This educational content lets your consumers know the wealth of knowledge you have on your product and service.
We maximize on content marketing by using it to enhance your SEO standing. Each time we write a new blog, we add tags, keywords, and a meta description to optimize it on your site. We set our clients above the rest by researching what content is most relevant to their customers for relevant blogs and then publishing it in a way that puts it in front of prospective customers.
Blue Island Digital’s content marketing strategy stretches beyond simply writing blogs. We have an arsenal of digital tools that incorporate other forms of content that enhance our client’s digital footprint. We use testimonial programs to get your satisfied customers experiences on Google ratings, your website, and social media. We actively monitor industry standards and changes that affect your business and publish it for your customers. We tie multiple content channels together and report it to our clients to improve the customer experience and brand visibility.
Our content marketing strategy caters to your customers’ buyer’s journey. We attract customers to your site with relevant, consistently updated content. Then, we convert them by publishing positive reviews across the web and compelling them with calls-to-action. This strategy results in instant sales and increased site traffic for your company