We recently wrote about some of the advantages and that we’re the first Orlando Digital Marketing agency to have mastered the technology. We know because agencies have contacted us to help them with projects. We’re cool with that and glad to help when we can.

Our recent article not only found us some new Advertising Agency friends in Orlando and other places, but questions.

Setting aside the cool stuff, let me tell you the biggest reason again. Its simple, the cost of development and user experience UX. You can easily save $50,000+

A little history. Remember apps were developed back in the days before responsive websites and fast communications. It was not that long ago when there were few high speed WiFi hot spots and 4G mobile phones.

The lack of mobile friendly websites and slow communications required a separate app. Your phone did all the work, like running a single user game.

Today with high speed communications and even faster website technologies like AMP (Accelerated Mobile Pages) this has all changed.

Everyone who uses an app knows its always different from the website version. Take a look at a dating app or your bank’s mobile app vs the website and you get the picture.

Now with PWA the mobile app version and the website are the same.

Some of the questions we’re heard are “what about security, the app stores, compatibility, how do you do it, etc”.

First any cyber security expert will tell you that apps are much more vulnerable than today’s website firewall software. Phones have limited memory and storage compared to a massive secure server.

People have mentioned I’m going to miss all the users who search the app stores. As for the app stores, (ie: Apple’s App Store and Google Play) there is no issue. In fact they already realize its the future and are welcoming PWA. You can list your PWA as an app on Apple for $99 a year and Google for a one time $25 fee.

But you don’t even need the app stores, as you have already seen on the bottom of this website. You can create the app on your device right from the website.

Now for the last big item we heard about and that was compatibility across devices. This is an easy one. If you use Google Chrome, Microsoft Edge or even Firefox you’re good to go. I strongly recommend Google Chrome and to stay away from off browsers like Safari. The off browsers have lots of other compatibility issues aside from PWA.

Oh, and I almost forgot, how do you do it ? We’ll contact us and we’ll talk about it.

Don’t think Progressive Web Apps are changing the game and saving money ? Then maybe you heard the one about leading the horse to water.

The post Progressive Web Apps Are Changing The Game And Saving Money appeared first on Blue Island Digital | AI - Strategy Digital Marketing | Orlando.

For starters, Blue Island has been an expert in AMP and Structured Data for over 2 years. Most agencies are just starting to learn how to implement these technologies. Check out an article from their top Systems Engineer from almost 2 years ago on the topic.

But for today there is even more. Now it’s about the coming together of apps and websites coupled with AI (Artificial Intelligence). PWA or Progressive Web Apps can take your website and pretty much make it an app. That’s right your website appearing as an icon (shortcut) on your phone.

PWAs are mobile applications delivered through the web. PWA provides the customer with the same experience as an app but through a browser. The PWA has the look and feel of a native app. Additionally, when you encounter a PWA via a mobile Google search, you’ll be asked if you want to install the shortcut to the PWA on your phone. No more searching the App Store or Google Play.

A big advantage of a PWA is speed. The average mobile website generally takes at least 3 seconds to load. PWAs will load in less time, usually 1-2 seconds.

PWAs are also more dynamic than a standard website. They allow you to have a deeply engaging full-screen experience. As an example, the opportunity to order food, participate in a loyalty program or even get business contact info.

Apps sometimes also don’t have the same look and feel as a well-designed responsive website. It is not unusual to see certain features available only on the website version. Customers will have the same UX overall on the PWA as with the website.

But the biggest advantage by far is cost. In today’s market a full blown all the bells and whistles website may run $10,000 – $20,000 while most full featured apps will run in excess of $50,000 from start to finish.

If you are interested in taking mobile to the next level and don’t want to spend all the time, resources and hefty price tag of an app then Contact Blue Island today.

Orlando Digital Marketing Agency has brought the latest technology to the area. You now have a chance to leap ahead of the competition and save money too !

The post Orlando Digital Marketing Agency Has Brought Latest Technology To The Area appeared first on Blue Island Digital | AI - Strategy Digital Marketing | Orlando.