First off, you’ll find our most recent work in an ever increasing number of business sectors. New industries include hotels, hospitality, events, leisure equipment, restaurants, dating advice, matchmaking and relationship coaching. But most significantly our presence in aviation and aircraft manufacturers.

They’re all great clients in great industries, but one of the most rewarding recent experiences for us has been in the aviation industry. We took a reasonably unknown aircraft manufacturer from selling a few aircraft a year to now as many as 3 a week. That company is Super Petrel USA.

On November 10th, 2022, Super Petrel introduced their newest aircraft, the Super Petrel XP. They’ve already sold 10. I’ll say that again, 10 sold in two weeks. That speaks as much to the quality of the aircraft as it does the company. This was all made possible by our strategic marketing efforts.

Through a compelling website design, advanced SEO techniques and the power of video, this phenomenal growth was possible.

Our top Systems Engineer, Jorge Cappel, who’s resume includes development at both Google and Facebook, has been a huge part of this success story.  We have masterfully managed the tools and proprietary techniques that have kept Super Petrel USA in the right media mix for over 2 years.

Blue Island’s video production partner in all things video is Orlando’s Florida Film & Tape (FF&T). For 42 years they have been specialists in the aviation and marine industries. Additionally, they are a long-time production leader in the Southeast.

Brad Fuller is Creative Director of both FF&T and Blue Island Digital. Brad is also a long-time pilot, with a special affinity for seaplanes and other vessels that float.

So, pick up your new Super Petrel XP in Ormond Beach, go to Delray Beach for dinner, visit New Smyrna Beach for a golf cart rental or an overnight stay at an oceanfront hotel. And if you need some relationship advice or date coaching, these are all Blue Island clients. While you may not do all of this at once, you’ll be with our friends and clients on any of these. This gives you a pretty good feel for what Blue Island Digital does to make regular clients happy and successful.

Orlando Aviation Marketing Incredible Success Story

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Unfortunately, some of our clients are not as fortunate. All of our hospitality industry clients are operating at various levels of downsizing. Medical services and therapy clients are re-evaluating and those in the bricks-and-morter retail business are slowed or stopped. The marine Industry in addition to the aviation industry, two of our strong areas of influence, are in new territory.

On the bright side our dating and relationship industry clients, including matchmakers and dating coaches, have seen an increase in business. As people are more at home now, these virtual services are in more demand.

Every business’s current need to keep their customers informed, and the on-going need to protect and improve their digital presence continues. So, having said that, their market position needs to be as strong or stronger coming out of this.  We’ve been collaborating with all of our valued clients to financially help them through this setback, as necessary. It’s not easy for a small company to also be a bank for customers, but that’s what long-term relationships are based upon…mutual trust and teamwork.

We’ve been around for 40 years and learned how to get through the tough times.

This is the perfect time to take a good hard look at your business’s perception and position in the marketplace and adjust appropriately. There’s no question that, what business in this world looks like now, three months ago and three months in the future, are eye-opening realities. Ignoring the facts could be fatal; thoughtfully building upon the circumstances could be one of the best moves you could make.

The Warren Buffett quote “Only when the tide goes out do you discover who’s been swimming naked” rings true for those exposed businesses. Those that aren’t strong enough or well-positioned enough to survive the “new normal”.

At Blue Island Digital we remain mobile, nimble, clothed and ready to help get your brand and your message out there.

Give us a shout if we can help in any way, and stay safe, not just for yourself, but for the community.

The Blue Island Digital Team

April 2020

Helping Clients Through The 2020 Coronavirus Pandemic

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We recently wrote about some of the advantages and that we’re the first Orlando Digital Marketing agency to have mastered the technology. We know because agencies have contacted us to help them with projects. We’re cool with that and glad to help when we can.

Our recent article not only found us some new Advertising Agency friends in Orlando and other places, but questions.

Setting aside the cool stuff, let me tell you the biggest reason again. Its simple, the cost of development and user experience UX. You can easily save $50,000+

A little history. Remember apps were developed back in the days before responsive websites and fast communications. It was not that long ago when there were few high speed WiFi hot spots and 4G mobile phones.

The lack of mobile friendly websites and slow communications required a separate app. Your phone did all the work, like running a single user game.

Today with high speed communications and even faster website technologies like AMP (Accelerated Mobile Pages) this has all changed.

Everyone who uses an app knows its always different from the website version. Take a look at a dating app or your bank’s mobile app vs the website and you get the picture.

Now with PWA the mobile app version and the website are the same.

Some of the questions we’re heard are “what about security, the app stores, compatibility, how do you do it, etc”.

First any cyber security expert will tell you that apps are much more vulnerable than today’s website firewall software. Phones have limited memory and storage compared to a massive secure server.

People have mentioned I’m going to miss all the users who search the app stores. As for the app stores, (ie: Apple’s App Store and Google Play) there is no issue. In fact they already realize its the future and are welcoming PWA. You can list your PWA as an app on Apple for $99 a year and Google for a one time $25 fee.

But you don’t even need the app stores, as you have already seen on the bottom of this website. You can create the app on your device right from the website.

Now for the last big item we heard about and that was compatibility across devices. This is an easy one. If you use Google Chrome, Microsoft Edge or even Firefox you’re good to go. I strongly recommend Google Chrome and to stay away from off browsers like Safari. The off browsers have lots of other compatibility issues aside from PWA.

Oh, and I almost forgot, how do you do it ? We’ll contact us and we’ll talk about it.

Don’t think Progressive Web Apps are changing the game and saving money ? Then maybe you heard the one about leading the horse to water.

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For starters, Blue Island has been an expert in AMP and Structured Data for over 2 years. Most agencies are just starting to learn how to implement these technologies. Check out an article from their top Systems Engineer from almost 2 years ago on the topic.

But for today there is even more. Now it’s about the coming together of apps and websites coupled with AI (Artificial Intelligence). PWA or Progressive Web Apps can take your website and pretty much make it an app. That’s right your website appearing as an icon (shortcut) on your phone.

PWAs are mobile applications delivered through the web. PWA provides the customer with the same experience as an app but through a browser. The PWA has the look and feel of a native app. Additionally, when you encounter a PWA via a mobile Google search, you’ll be asked if you want to install the shortcut to the PWA on your phone. No more searching the App Store or Google Play.

A big advantage of a PWA is speed. The average mobile website generally takes at least 3 seconds to load. PWAs will load in less time, usually 1-2 seconds.

PWAs are also more dynamic than a standard website. They allow you to have a deeply engaging full-screen experience. As an example, the opportunity to order food, participate in a loyalty program or even get business contact info.

Apps sometimes also don’t have the same look and feel as a well-designed responsive website. It is not unusual to see certain features available only on the website version. Customers will have the same UX overall on the PWA as with the website.

But the biggest advantage by far is cost. In today’s market a full blown all the bells and whistles website may run $10,000 – $20,000 while most full featured apps will run in excess of $50,000 from start to finish.

If you are interested in taking mobile to the next level and don’t want to spend all the time, resources and hefty price tag of an app then Contact Blue Island today.

Orlando Digital Marketing Agency has brought the latest technology to the area. You now have a chance to leap ahead of the competition and save money too !

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